4As Model for feedback, this model is derived from the book No Rules Rules By Reed Hastings and Erin Meyer. The book can be found here No Rules Rules
Reed Hastings is the founder and CEO of Netflix!
The 4As feedback model has 4 core steps
- Aim to Assist
- Actionable
- Appreciate
- Accept or Discard
The first step of Aim to assist provides the objective for the feedback, if the objective is not to assist but to find mistakes, point fingers or belittle then the initiation becomes negative. So, what entails is never understood well by either party the provider or the receiver.
The process or the detailing becomes unstructured and so might just act as a deterrent even when the feedback is relevant.
The second step is what feedback is provided should be Actionable this gives the utilization of the feedback, which means the one providing feedback should do a fair bit of research or should understand the problem to some extent and their should be some actionable out of the feedback.
If its not actionable, it means the dots are still not connected and either the provider has left some gaps or the receiver has gaps in understanding the issue and the feedback though relevant can not be well utilized.
The third step is Appreciate, which promotes the feedbacks in future and ensures the sources are valued. Even when the feedback is negative its objective is always positive, to make something better. And if the behavior is not welcome it hinders the future cycles from happening. And as feedback loops are always iterative, this step become essential to the success of the feedback process.
The fourth step is to Accept or Discard this gives the impact of the feedback, as there could be hundreds of feedbacks but some are relevant and some are not impactful. So this provides the recipient the liberty to accept or discard.
At times the recipient might get biased to accept or discard but the impact of the change due to feedback provides its true value and helps to decide, either to accept or discard it.
